Privacy Policy

EFFECTIVE 11/1/2012

Reboot is committed to respecting your privacy. This privacy policy describes, among other things, the types of information we may collect when you visit or any other online application that links to these terms (collectively the “Reboot Services”). The privacy policy also describes how we may use and disclose this information.

Collection of Information
Generally speaking, we collect or receive the following types of information when you use the Reboot Services:

  • Information You Provide Directly. You may provide information directly to us in several different ways:
    • In order to use certain aspects of the Reboot Services, you must provide us with certain information about yourself, such as your name and contact information. For example, when you register for a contest or sign up to be a “Rebooter,” we may ask you to fill out an online form that requests your name, contact information and other information about you.
    • You may also provide information directly to us by participating in an online forum or commenting on content posted on the Reboot Services.
  • Information We Collect Automatically. We collect certain information about you and your computer automatically when you use the Reboot Services. Automatically collected information may include:
    • The type of Web browser and operating system you have used to access the Reboot Services;
    • Your IP address (which is a number automatically assigned to your computer when you access the Internet and can be used to derive your general geographic location);
    • The Web site you visited before you came to;
    • Information about the content you view and the features you access on the Reboot Services that we collect using cookies, Web beacons, and similar technologies.
  • Information from Commercially Available Sources. We may receive additional information about you — such the websites you have visited — from sources such as data brokers, data cooperatives, and public databases.

We may combine all of the information we collect or receive about you and use it in the manner described in this privacy policy.

Use of Information
We use the information we collect and receive for the following general purposes:

  • To provide you with the products, services, and information you request;
  • To analyze the overall use of the Reboot Services and their use by particular users in order to improve the Services;
  • To better understand your interests in order to provide you (and enable our partners to provide you) with special offers, promotional materials, relevant content and advertisements, and other materials;
  • To prevent prohibited or illegal activities in accordance with our Terms of Use; and
  • For any other purpose disclosed to you at the time we collect your information, or otherwise with your consent.

Sharing of Information
We may share your information with the following entities:

  • Affiliates and Business Partners. Reboot may share your information with our affiliates — companies that control, are controlled by, or are under common control with, Reboot — as well as select business partners. These entities may use your information to make predictions about your interests and may provide you with special offers, promotional materials, advertisements and other materials.
  • Service Providers. We also may share your information with entities that provide services to us, including companies that provide business analytics, data processing, advertising and other services. We may enter agreements with companies that possess technology allowing us to customize the content and advertising you see when you use the Reboot Services.
  • Other Parties When Required by Law or as Necessary to Protect Our Services. There may be instances when we disclose your information to other parties in order to:
    • protect the legal rights of Reboot, its affiliates, and of the users of the Reboot Services;
    • protect the safety and security of users of the Reboot Services;
    • enforce our Terms of Use;
    • prevent fraud (or for risk management purposes); or
    • comply with or respond to the law or legal process or a request for cooperation by a government entity, whether or not legally required.
  • Other Parties in Connection With a Transfer of Assets. If we or an affiliate sell all or part of our business, or make a sale or transfer of assets, or are otherwise involved in a merger or business transfer, or in the unlikely event of bankruptcy, we may transfer your information to one or more third parties as part of that transaction.
  • Other Parties With Your Consent. In addition to the sharing described in this Privacy Policy, we may share information about you with other third parties when you consent to such sharing.

Third-Party Content, Advertising and Other Functionality
Some of the content, advertising and functionality on the Reboot Services are provided by third parties that are not affiliated with Reboot. These entities may collect or receive certain information about your use of the Reboot Services, including through the use of cookies, Web beacons, and similar technologies. Reboot is not responsible for the privacy practices of these entities.

Some of these third parties may participate in the Self-Regulatory Program for Online Behavioral Advertising, which offers a single location where users can make choices about the use of their information for ad targeting. To learn more, please visit

Protection of Information
We use reasonable physical, technical, and administrative measures to safeguard information in our possession against loss, theft and unauthorized use, disclosure, or modification. Please note, however, that no data transmission or storage can be guaranteed to be 100% secure. As a result, while we strive to protect the information we maintain, we cannot ensure or warrant the security of any information that you transmit to us.

Children’s Information
We do not knowingly collect or store personal information about children under the age of 13. If we learn that we have collected personal information from a child under age 13, we will delete that information from our database.

Non-U.S. Users
The Reboot Services are intended for a U.S. audience. If you access the Reboot Services from outside the U.S., please be aware that information you provide to us or that we obtain as a result of your use of the Reboot Services may be processed and transferred to the U.S. and be subject to U.S. law. The privacy and data protection laws in the U.S. may not be equivalent to such laws in your country of residence. By using our website, participating in any of the Reboot Services, or by providing us with your information, you consent to the collection, transfer, storage, and processing of information to and in the U.S.

Your California Privacy Rights
If you are a California resident, California Civil Code § 1798.83 permits you to request information regarding the disclosure of your personal information to third parties for those parties’ direct marketing purposes. To make such as request, please send an email to or write to us at 116 W. Hubbard St., 4 th Floor, Chicago, IL 60654. Please be sure that you reference “California Privacy Rights” in your communication.

Changes to this Privacy Policy
From time to time, we may revise this privacy policy to reflect changes to the scope of the Reboot Services or for other reasons. Therefore, it is important to check the effective date of the Privacy Policy posted at each time you use the Reboot Services. If we make any material revisions to this privacy policy, we will provide prominent notice on our website and within our applications. By continuing to use the Reboot Services after we make changes, you indicate your consent to those changes.

If you have questions about this privacy policy, please contact us at * * *

Cookies, Web Beacons, and Similar Technologies
Reboot — as well as certain third-party partners that provide content, advertising and other functionality on the Reboot Services — uses a variety of technologies to learn more about how people use the Reboot Services and the Internet. This section provides more information about some of those technologies and how they work.

  • Cookies. Cookies are small text files that websites and other online services use to store information about users on the users’ own computers. For example, cookies can be used to store your sign-in credentials so that you do not have to enter them each time you return to a Web site. Cookies also may be used to store a unique identification number tied to your computer so that a Web site can recognize you as the same user across different visits to the Web site. You can configure your Internet browser to warn you each time a cookie is being sent or to refuse cookies completely.

    Reboot and the third parties that provide content, ads, or functionality on the Reboot Services may use cookies to:

    • Store your login or preference information;
    • Collect information about your browsing activities in order to provide you with more relevant content and ads, on and off the Reboot Services;. and
    • Relate the information automatically collected when you use the Reboot Services to information we obtain from you directly or from commercially available sources.
  • Other local storage. We, along with third-party partners, use other kinds of local storage, such as Local Shared Objects (also referred to as “Flash cookies”) and HTML5 local storage, in connection with the Reboot Services. These technologies are similar to the cookies discussed above in that they are stored on your computer and can be used to store certain information about your activities and preferences. However, these objects are stored in different parts of your computer from ordinary browser cookies. Many Internet browsers allow you to disable HTML5 local storage or delete information contained in HTML5 local storage using browser controls. For information about disabling or deleting information contained in Local Shared Objects, please click here.
  • Web beacons. We, along with our third-party partners, may also use technologies called Web beacons that communicate information from your Internet browser to a web server. Web beacons can be embedded in web pages, videos, or emails, and can allow a web server to read certain types of information from your browser, check whether you have viewed a particular web page or email message, and determine, among other things, the time and date on which you viewed the Web beacon, the IP address of your computer, and the URL of the web page from which the Web beacon was viewed. We and our partners use Web beacons for a variety of purposes, including to analyze the use of the Reboot Services and in conjunction with cookies to provide content and ads that are more relevant to you.